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August 20, 2026
We’ve added 19 new bookmakers to BetUnfair’s coverage this update. Our soft bookmaker list is now up to 34, more than double since we started.
All these new books are there for comparison, not for alerting, so you can see whether the price you’re about to take is actually good against a bigger part of the market, not just against a handful of books.
The EV Comparison tool is only as useful as the number of prices it’s comparing against. Every bookmaker we add narrows the gap between the price we’re comparing against and the actual market, which makes the devigged/fair price BetUnfair calculates more reliable.
The bigger change here is geographic. With the Betano family alone covering 11 countries, plus regional additions like LeoVegas ES/IT and BetMGM UK, a lot more bettors outside the UK and US now have local bookmakers for comparison, not just the biggest global names.
Note: Bookmakers marked with a link icon also include the one-click bet slip placement, so you can act on a good price the moment you see it.

You can choose which soft bookmakers show up in your comparisons under My Account → Compare EV. Pick the ones that are actually available in your country or that you use and BetUnfair will prioritize those when finding value.

Sign in betunfair.io and start your 5-day free trial to test our features and extended coverage.
Head to My Account → Compare EV and set up your preferred bookmakers. The wider the coverage the more confidently you can tell whether a price is actually worth taking.
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